the best lens on earth

our history

In 1985, Optical Engineer Dr. Mitch Ruda was working on a project for NASA when he had a simple idea: what if we used the coatings that protect satellites to shield our eyes from the sun? Dive into the Revo story, explore our fascinating history, and discover the milestones that have shaped who we are today.

Discover our history

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1985

Dr. Ruda uses the NASA-developed protective coatings on a pair of sunglasses to protect the eye. With this revolutionary finding, Revo is born.

1987

1988

1994

Revo broadens offering to five different collections:
Classic, Shapes, Traveler, H2O, and Competition

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1995

Revo launches Python, a luxe style priced at $250—unheard of at the time. It becomes our No. 1 best-seller.

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1998

2002

Revo ad is featured in Tom Cruise’s Minority Report

2011

2013

2019

Revo partners with global icon Bear Grylls to launch a capsule collection featuring Revo SuperFlex™, an innovative, flexible frame material.

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